8 tools that take a brief and return a finished deliverable — a design direction, a content guideline, an identity document, a media plan, the arithmetic underneath it. Nothing generative-sounding. Nothing you have to rewrite.
Free plan, no card · Pro from 99 EGP a month · Cancel any time
No tool is locked behind a tier. A plan buys a weekly pool of tokens; running a tool spends some. Unused tokens do not roll over, and you can buy more at any time.
Enough to run a few tools a week on one brand.
60 tokens a week about 2 runs a week
1 brand · 1 seat · Community
Includes
7-day trial · no card
The whole suite, as much as one person can use.
400 tokens a week about 16 runs a week
1 brand · 1 seat · Email, next business day
Includes
requires your own ChatGPT
Each asks what a good strategist would ask, then writes what you would have written afterwards. Saved against a brand, shareable as a link.
Names what is actually holding a business back, then writes the strategy that fixes it — the model your business actually runs on, the tracks in the order the diagnosis demands, what your budget should produce in leads and customers, and what not to buy.
Returns. A diagnosis, a full strategy document, and the arithmetic behind it. No prices.
Takes the diagnosis outside. Three rounds of research in any chat window — what competitors really charge and how big the market is, where this business actually stands against them, and then the plan: the four ways to grow revenue, which of them ads are the wrong tool for, and the channels beyond advertising that most businesses never price.
Returns. A full strategy — market and competitors, position and proof, and a prioritised plan with a dated first ninety days.
The whole advertising decision in one place: how much to spend and where, the campaigns you actually build with the names to give them, the audience behind every ad set, what to test first and when to kill it, whether the price clears the cost per purchase, and what the shop behind the ads earns once the stock and the fixed costs are paid.
Returns. An advertising plan — budget, campaign tree, audiences, testing order, break-even ROAS and the month the shop actually has.
A campaign with one purpose and a run of designed posts serving it — the platform, the format, the content type and the funnel stage decided for each, then the topic, the angle, the hook, what it says, the proof under it and what it asks for. A month if you want a month, or a campaign of any length.
Returns. A campaign in the calendar: a stated purpose, an arc, and every post designed against both.
The caption, the hashtags and an image prompt for every visual a post needs — one carousel slide at a time. Written against a day in the calendar, carrying the brand identity and the strategy with it.
Returns. A written day in the calendar, with prompts ready for the image GPT.
A thirty to forty-five second script for a reel or a story: what is said, what is shown, and a hook that works with the sound off.
Returns. A three-column script against a day in the calendar.
Turns the visual prompt from a calendar day into the actual image, holding one look across a whole month.
Returns. The image, made in ChatGPT from the prompt this platform wrote.
The whole identity in three parts, in the order a brand is actually decided: what it stands for, how it sounds, and how it looks — each one written from the one before it, in whichever chat window you prefer. Then one click builds the brand book.
Returns. One brand book — strategy, voice and visual identity, with the logo rules, the colour codes and the do’s and don’ts a designer works from.
Runs entirely on the platform. No outside account.
Builds a detailed brief you run in your own ChatGPT, Claude or Gemini, then paste the reply back.
Reads what the other tools already produced for the same brand.
Every sample below is genuine engine output for one fictional roastery — not a screenshot, not a design file. Switch the language and the document switches with it.
AdvertisingNot yet, and not for retail.
A 250g retail bag carries roughly 78 EGP of margin. At a measured cost per purchase of 190 EGP in this category, the first order loses money and only pays back on the third. Nothing currently makes a third order happen, so paid acquisition would be buying losses at scale. Wholesale is different — an account is worth thousands over a year — but wholesale is not bought through advertising.
Do this instead
Fix repeat purchase first, then acquire. Until then, grow through the three levers that do not need a budget: bigger orders, lifetime value, and referrals.
The only roaster that tells you when your coffee was roasted and when the next bag arrives.
For For people in Cairo who have started caring what their coffee tastes like, Nile Coffee Roasters is the is the speciality roaster that that makes freshness a schedule rather than a gamble
The callnarrow
Stage reached problem-solution
People buy and say they like it. Nobody has yet demonstrated they will come back on their own — and without cohort figures, that cannot be claimed.
Focus on the subscription cohort and prove repeat purchase there before spending anything on wider acquisition.
TAM is the whole market, SAM the part this business could serve, SOM the part it could realistically win. Nobody serves a whole market, so only the third number is a target.
| Level | How big | Arrived at how | Source |
|---|---|---|---|
| TAM | ~4.1m urban coffee-drinking households | Urban population aged 20+ in Greater Cairo and Alexandria | CAPMAS census projections |
| SAM | ~180,000 households | Those buying speciality-priced coffee, estimated from category price sensitivity | Assumption, stated |
| SOM | 900–1,400 households in year one | Roasting capacity of 400kg a month against average household consumption | Client capacity figure |
| Signal | What it says | Seen where |
|---|---|---|
| Search behaviour | Rising | "قهوة مختصة" up steadily over 24 months on Google Trends |
| Competitor traction | Real | Kahwa Supply has run the same offer continuously for 7 months — visible in the Meta Ads Library, which means it works |
| Willingness to pay | Proven | Three roasters sustain 300+ EGP retail prices |
| Repeat behaviour | Unknown | Could not verify — no public data, and the client has no cohort figures |
| Competitor | Direct or indirect | Price | How they position | Strong at | Weak at | Where they show up | Where this came from |
|---|---|---|---|---|---|---|---|
| Kahwa Supply Co. | direct | 480–560 EGP/kg wholesale, 320 EGP/250g retail | The specialist's specialist | Sourcing and reputation | No subscription, no reorder prompt of any kind | Instagram, one physical shop | Public rate card and site, read 24 Aug |
| Roastery 15 | direct | 390–430 EGP/kg | Volume, café-focused | Logistics | Batch consistency | Direct sales, some Facebook | Site and Google reviews |
| Supermarket private label | indirect | 90–140 EGP/250g | Convenience | Being already in the trolley | Freshness — no roast dates anywhere | Shelf | Assumptionno published data on private-label coffee share in Egypt |
| Force | How strong | Why | What it does to margin or price |
|---|---|---|---|
| Rivalry | medium | Several roasters, but each differentiated and none competing on price | Margins hold if you do not start a price war |
| Buyer power | high | Switching roaster costs a café nothing | Retention has to be engineered, not assumed |
| Supplier power | high | Importers are few and priced in dollars | Input costs are not controllable; the offer has to absorb that |
| New entrants | high | A roaster and a room is the whole barrier | Whatever moat exists has to be the relationship |
| Substitutes | medium | Instant and supermarket coffee at a fifth of the price | Never argue on price; argue on what the price buys |
Growing a business means growing revenue, and there are only four ways to do it. A plan that uses one of them is a plan with three quarters missing.
| Move | How | Effort | Impact | First step |
|---|---|---|---|---|
| Wholesale to cafés | Direct outreach with sample bags; no advertising involved | medium | high | List 30 cafés within delivery range |
| Weekend markets | A stall where people taste before buying — the fastest way to convert a sceptic | low | medium | Book one market for October |
| Be findable in search | One page that answers "where to buy fresh coffee beans Cairo" | low | medium | Write it this week |
| Move | How | Effort | Impact | First step |
|---|---|---|---|---|
| Grinder and filter bundle | Sold beside the first bag, when intent is highest | low | high | Price a two-item bundle at 15% off the pair |
| Personalised bags for gifting | A name printed on the bag costs under 10 EGP and doubles what people will pay at Christmas and Ramadan | low | medium | Test on one seasonal run |
| Move | How | Effort | Impact | First step |
|---|---|---|---|---|
| The subscription | A bag every two, three or four weeks, skippable, cancel any time | medium | high | This is the single highest-value thing on this page — build it first |
| The sixth bag free | A card, not an app. Cafés have used this for decades because it works | low | medium | Print 500 cards |
| A reason to return each month | One small-lot release a month, to subscribers first | low | medium | Schedule the first three |
| Move | How | Effort | Impact | First step |
|---|---|---|---|---|
| Give a bag, get a bag | Both sides get one; coffee is talked about and this is how it travels | low | high | Add a referral code to every order slip |
| Customer brew photos | Repost them; people who are reposted buy again | low | medium | Ask on the card inside the bag |
| Channel | Kind | Why this one | Cost to start | Start when |
|---|---|---|---|---|
| Direct café outreach | through others | A wholesale account is worth 50 retail customers and costs nothing but time | Sample bags only | Immediately |
| Weekend markets | physical | Tasting converts; nothing else converts a sceptic as fast | ~1,500 EGP per stall | October |
| Search | online | Intent already exists and nobody in the category has claimed it | Time only | This week |
| Paid social | online | Only after repeat purchase is proven — see the verdict above | Not yet | Quarter two, if the cohort numbers hold |
| Business objective | The goal that serves it | Measured by | Target |
|---|---|---|---|
| Make the retail line profitable without a media budget | A third of retail customers buying twice within 90 days | Repeat rate at 90 days · Subscribers · Revenue per customer | 33% repeat, 120 subscribers |
| Build a revenue base that does not depend on retail | Twelve wholesale accounts on standing orders | Accounts · Weekly kilos · Account retention at 90 days | 12 accounts, 96 kg a week |
| Do this | Why now | Impact | Effort |
|---|---|---|---|
| Build the subscription | It fixes the bottleneck the diagnosis named, and no competitor has one | high | medium |
| Referral on every order slip | One afternoon of work; compounds from the day it ships | high | low |
| Thirty café sample bags | The wholesale line does not depend on the retail fix | high | medium |
| The bundle at checkout | Raises order value before any acquisition spend | medium | low |
| When | What happens | Who | Cost | Cannot start until |
|---|---|---|---|---|
| 25 Aug – 7 Sep 2026 | Subscription built and live; referral codes on order slips | Owner + developer | ~8,000 EGP | Nothing |
| 8 – 21 Sep 2026 | Thirty sample bags out; two café visits a day | Owner | ~4,500 EGP in beans | Nothing |
| 22 Sep – 12 Oct 2026 | First market stall; loyalty cards in every bag | Owner + one helper | ~3,000 EGP | Cards printed |
| 13 Oct – 23 Nov 2026 | First cohort read: did a third come back? Decide on paid acquisition from that number and nothing else | Owner | None | Subscription live since early September |
A plan that recommends everything is a menu, not advice.
Where a link would not load or a figure is not published, that is a finding rather than a gap to fill with something plausible.
| Date | Topic | Platform | Format | Stage | Status |
|---|---|---|---|---|---|
| Tue 1 Sep | Why we print a roast date instead of a best-before | Static post | Awareness | Planned | |
| Wed 2 Sep | What "single origin" actually changes in the cup | TikTok | Carousel | Consideration | Visual prompt ready |
| Thu 3 Sep | A morning in the roastery, from green bean to bag | Reel / short video | Awareness | Planned | |
| Mon 7 Sep | Wholesale pricing, explained without a phone call | TikTok | Static post | Conversion | Planned |
| Tue 8 Sep | The four grinds, and which one your machine wants | Carousel | Awareness | Planned | |
| Thu 10 Sep | How long coffee really stays good after roasting | TikTok | Reel / short video | Consideration | Planned |
| Mon 14 Sep | Meet the farm behind this month's Ethiopian lot | Static post | Awareness | Planned | |
| Tue 15 Sep | Three ways café owners waste beans without noticing | TikTok | Carousel | Consideration | Planned |
| Thu 17 Sep | What an 84 cupping score means, in plain language | Reel / short video | Awareness | Planned | |
| Mon 21 Sep | The espresso recipe we give every new wholesale client | TikTok | Static post | Conversion | Planned |
| Tue 22 Sep | Why we will not sell you last month's roast | Carousel | Awareness | Planned | |
| Thu 24 Sep | Behind the counter at a café that switched to us | TikTok | Reel / short video | Consideration | Planned |
| Mon 28 Sep | Water is 98% of your coffee. Are you getting it right? | Static post | Awareness | Planned | |
| Tue 29 Sep | Our September lots, and what each one is for International Coffee Day is coming — 1 October | TikTok | Carousel | Consideration | Planned |
| Wed 30 Sep | Coffee Day is next week — what we are doing about it | Reel / short video | Awareness | Planned |
Two bags. Same country, same week, same roaster.
One says Ethiopia. The other says Guji, Hambela, 1,950m, washed, harvested February.
The second one is why your flat white tastes like a peach today and like a biscuit last month. Single origin is not a quality claim — it is an address. And an address is what lets you order the same thing twice.
Our September Guji is on the site. The roast date is on the bag, where it belongs.
Editorial product photograph, natural window light from the left, plain warm-cream background (#F5EFE6). Two identical kraft coffee bags standing side by side on a matte dark surface (#1C1917), one label blank and one label detailed. Shallow depth of field, soft shadow falling right. Muted palette of roasted brown (#4A2C17) and cream. No people, no steam, no burlap sacks, no cups. Square 1:1. Leave the upper third uncluttered for a headline to be added afterwards.
Overhead flat-lay, same warm-cream background and natural light. A scatter of green unroasted beans on the left half and roasted beans on the right half, divided by a clean straight line. Roasted brown and cream palette, no props, no hands. Square 1:1, generous negative space at the bottom for caption text.
The same four steps in every tool — nothing new to learn on the fifth.
Every result is filed against a brand. Agencies run several; a single business runs one.
Structured questions, never a blank page. The tool carries what it already knows.
Finished and formatted. Saved automatically, versioned every time you re-run it.
One click publishes an unguessable link for a client. One click revokes it permanently.
A weekly token allowance. Every tool is on every plan — nothing is locked behind a higher tier — and the plan decides how many tools you can run a week. Free gives 60 tokens a week, Pro 400, Max 2,500. A run costs between 0 and 150 tokens depending on the tool.
The weekly allowance refills and does not roll over — a quiet week does not bank onto the next one. Tokens you buy on top never expire, and they are only spent once the week's allowance is gone.
For most tools, no — they are calculators that run entirely on the platform. 6 of them build a detailed brief you run in whichever chat window you prefer — ChatGPT, Claude or Gemini — and paste back; the platform then parses, renders and files it with the rest of your results. We would rather say so plainly than have you find out after paying.
One finished run of one tool, saved against one brand — a design direction, a brand voice, a media plan. Re-running creates a new result and keeps the old one, so you can compare or roll back.
Any saved result can become a public page at an unguessable address. It needs no login, is never indexed, and stops working the moment you revoke it. Revoking destroys the address rather than hiding it, so a link you have already handed out can never come back to life — re-sharing mints a fresh one.
One shared benchmark table covering 10 markets and twenty industries, reviewed on a schedule. Every result shows the assumptions behind it — the market, the exchange rate used, and when the benchmarks were last reviewed — so you know what you are standing on before you put it in front of a client.
Free is a single seat, Pro includes 1 and Max 10, all sharing the same brands and results. Invites are sent from inside the account.
Start with a 7-day trial and no card. When it ends we send an invoice in Egyptian pounds and the package activates on payment — bank transfer, Instapay, or card by arrangement. Online checkout is in progress; the trial never auto-charges.
Your results stay in the account, readable and shareable. The account drops to the Free weekly allowance so you can run fewer tools — but nothing you already produced is deleted or locked away.
Not a demo. Put the design selector and the content guidelines against something you actually bill for, and judge the output the way a client would.